Mistakes I Made Building My Business and What You Can Learn From It

Closeup of pretty young woman contemplating

When I started building MomME Circle, I instinctively created a blog without giving it a second thought. After all, I have been a blogger for a few years, having a personal blog where I write about motherhood and my interests. So having a blog for MomME Circle was the most natural thing to do.

Not forgetting that I did my research and saw that many similar businesses also run on a business model that includes a blog, with new posts being published about every other day. I felt I have to do the same.

The first mistake

But that was a bad move.

Somewhere between trying to churn out blog content, work on an e-book, reach out to moms on various social media platforms while juggling my family commitments and maintaining my personal blog, I felt over-stretched.

I began struggling with the writing. For one, I don’t want to write for the sake of writing – why add to the information overload people are already experiencing? It makes no sense to me to churn out another post just to meet some imaginary quota I had.

Instead, my desire is to write posts that really speak to my readers, to share with them some unique perspectives or ideas and make a positive impact through my words.

The inner tussle between what I think I need to do versus what I want to do did something to me – I was actually losing my fire and motivation (took me a while to realize it though).

To stop things from spiraling downward, I went on a pause mode. I began to dig deep to discover what had happened.

This was what I found: I was working on a business model that didn’t support my desired lifestyle and I ended up resisting it on a subconscious level. That’s why the writings on this blog came to a trickle; I was tired and my heart just wasn’t there.

At this point, I want to say that having a blog as part of your mompreneur business model is not wrong. But it has to support your goals and lifestyle – and this is where my second mistake lies.

Your needs, my needs

In building our business, we would focus our energies on trying to understand our clients, refine our niche, determine the right products and services, yet we often neglect one factor in the equation – our needs (family and personal).

However, as mompreneurs, our business and personal life are closely linked. Unless we factor into our business model our family and personal needs (especially the latter, because we moms are so good in disregarding our own needs), we will find it hard to thrive in our businesses and in our lives. Instead, what is likely to happen is that our business will begin to encroach into other areas of our lives, and that’s when we start to feel stressed or overwhelmed.

That was what I experienced. When I was trying to post on the blog every other day, I felt frustrated. Because it meant having less time to do home learning with my son, to savor some me-time or to spend time with my husband. In fact, I’d have less time to develop resources for moms I want to serve.

Thankfully, I discovered my mistake and rekindled my fire for the business.

“So what should I do”, you may ask?

It all starts with self-awareness. Know your priorities and goals, then make sure your business model supports that.

sweet spot

There’s no right or wrong here; just what works or doesn’t work for you. Get creative about it. What’s crucial is that you have clarity about your needs and the kind of life you want and work that into the business. Only then will you find your sweet spot and build a business and life you truly love.

“Hold on to your beautiful personal vision
while being an entrepreneur 
creating  something
that serves clients and yourself.”

~ Marisa Goudy, Online Empowerment Formula

If you have been feeling unmotivated or overwhelmed in your business, take time today to determine if you have overlooked your needs. Examine your business model to see how well it supports the kind of life you want to live.


  1. I think it’s so true Ruth, to start with the end in mind. Many times, when I get overwhelmed, I find that I just need to step back or out for a fresh perspective, some time alone to re-energise, and to refocus on the important things. I truly hope you’ve found your way back to that sweet spot. Thanks for sharing your struggles. I personally think you’ve done a great job with this site, and there’s great potential to be uncovered ahead. :)
    June recently posted…How to cope with primary school stressMy Profile

    • Thank you for the encouragement, June. I totally agree with you that we need to have the end in mind, because it will act as our inner compass to help us navigate and keep us in the right directions. I think I have found my inspiration again. It has been a good learning lesson :)

  2. Excellent post, Ruth, and sage advice for mompreneurs. A sound business model is so crucial to the life of any business, and in the case of the mompreneur, it is often overlooked. I realized this when I was trying to figure out my niche for my blog. Clearly, I needed to be writing, because my business is focused on providing written solutions. When I began expanding into live events and training, I had to really step back and see where I could serve the audience better, in particular those who were WAHMs.

    The result? A spin-off business consisting of solutions for WAHMs, including mentoring, a community of WAHMs on social media and (soon to be) monthly learning/business events. I still kept my original platform, the mommy blog, but it is my creative outlet as a writer, and really, a learning tool for bloggers. At the same time, it also supplied my needs, because I wanted to have more time, too, for family.

    I didn’t see this though until I created my one-page busIness model using the $100 Startup of Chris Guillebeau. That really helped me realize so many things about small business. Even today, as it grows, the business plan will evolve. However the core — my mission to be a mother — has to be central.

    • Thank you for the affirmation, Martine! It’s so encouraging to hear that from you – a mompreneur who has been such an inspiration to me! It’s true that as our business grows and evolves, so will the business model. But as you say, our vision and purpose should remain central.

      The $100 Startup sounds like an awesome resource, I’m definitely going to get a copy!

  3. Hi Ruth,

    Your post really resonated for me. I’m a mom of an 11-month-old, and I have been dragging trying to start a coaching type business – but reading this has helped me realize that coaching is really not what I want to focus on. I would have to find someone to watch my little boy for the time I was working, and I don’t want to give up that time with him yet. I feel so relieved – you are absolutely right about the unconscious resistance. I feel free to focus more on the writing and teaching that is really more what I want to do anyway.

    Thank you so much!
    Morgan recently posted…Gratitude Rises from The AshesMy Profile

    • Hello Morgan, welcome to this blog! Thank you so much for sharing how the post helped you gained clarity on the type of business you want to set up.
      If you do like coaching but it’s the time commitment that your concern, perhaps you could consider group coaching? I’m not sure what business you plan to start but for many people, coaching is a lucrative revenue model. But instead of one-to-one coaching, you can do a group coaching and limit that to once or twice a week :)

      Would love to find out more about your work/business! :)

Share Your Thoughts


CommentLuv badge